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Introduction
Likert-scale questionnaires frequently have items that are worded negatively but later recoded so they can be combined with positively-worded items to form a summated scale. These negative items are intended to encourage the respondents to read all items carefully rather than use a set pattern of responding. However, the use of negative items in questionnaire studies poses problems because some respondents don't read well or carefully. Instead, these respondents answer the negatively-worded items as if they were positively-worded or at least not consistent with the average of the positive items in the same scale or subscale. This inconsistent responding lowers the validity of the scale and also the internal consistency reliability (Cronbach's alpha) of the scale.
Likert scales
Rating scales are well known in the social sciences (Dillman, Smyth, & Christian, 2014; Gliner, Morgan, & Leech, 2017; Nunnally, 1978). One of the most frequently used rating techniques was developed more than 80 years ago by Likert (1932). He initially developed this method as a way of measuring attitudes about particular groups, institutions, or concepts. Researchers often develop their own scales for measuring attitudes or values, but...