Content area
Full Text
Abstract
The rise of OTT content can be seen with early Covid lockdown process where people were confined to mobile screens and started to consume huge amount of OTT contents. The paper examines how these media contents are affecting the societal, cultural, behavioural discourses with taking Mirzapur Season 1 as content to be studies. The series of Mirzapur showcases enough evidences that supports that media has the capacity to change the notion of an individual in terms of how they are shaping an individual's culture and thinking capability via consuming these contents.
Keywords: Mirzapur; Web-series; Gun-Culture; Drug-Culture; OTT
Introduction
The advent of internet and the entertainment industries' advancement gave birth to the concept of Over The TOP (OTT) contents which turned out to be one of the most successful way of consuming media in this postmodern era. The pattern of consumption of contents from the 70 mm screens has come down to the 6-inch screens of mobile phones as well as laptops. The sharp trend in viewership skills can be seen during and post-pandemic time. People locked inside their homes were confined to their gadgets solely for their source of information as well as entertainment. This trend led to the rise of watching content with the use of gadgets. The economic conditions from the corona were drastic, simply under portion of cinemas across North America were shut, and severe social separating rules confine the seats accessible during the ones that were open. Theatre proprietors haven't been helped by having not many new movies to show on their screens. Studios have been compelled to push back the arrivals of their most prominent motion pictures to the following year or skirt dramatic deliveries entirely, drop-kicking films directly to web-based features, prompting a film industry 77.2 percent more regrettable than as of now last year, as per the media investigation organization comscore [1].
Indian Film Industry
The largest films producer India was not immune to the impact of Covid-19. The business has been on the downfall since India's most memorable Corona virus lockdown in spring the year before. Significant film creations have been racked or endlessly deferred, while large number of films have closed down, inciting employment misfortunes the nation over. This is an industry which is...