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Riding The Waves of Culture: Understanding Diversity in Business, 2nd ed.
by Fons Trompenaars and Charles Hampden-Tumer
(Nicholas Brealey, ISBN 1-85788-176-1, 265pp., L14.99)
As business opportunities become increasingly global, so the requirement to operate effectively across different national cultures becomes imperative for managers in all areas of business. Many managers appreciate and understand that cultural differences affect business processes....