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KEYWORDS
Private capital,
Private hospital,
Risk,
Brand,
The analytic hierarchy process
ABSTRACT
Private investment into private hospital is being supported by the government. There are a lot of risks such as low competency, lack of qualified personnel and low social recognition for private capital investment in the hospitals. Therefore, implementation of countermeasures such as improving relevant laws, changing investment strategies and rationalizing financing is very much necessary. The analytic hierarchy process is found to be helpful to analyze problems and bring up related countermeasures.
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1 Introduction
Private capital denotes private enterprise floating capital and Household financial assets. In the recent ten years, Chinese private capital has obviously been increasing. It has become an important force to promote the economic development of China. It has the motive power to seek new channels of investment. For example, the growth of private capital investment in 2013 reached 23.3% compared with the previous year, and the growth rate of health industry investment is 27% [1]. Till July 2014, the number of private hospitals has accounted for 46% of the total number of hospitals. During the past 5 years, the number of private hospitals in China increased by nearly 6,000. The government has begun to support private capital investment in private hospital. Since 2010, The State Council has put forward a series of policies such as Views On Further Encouragement and Guide for Social Capital Establishment of Medical Institutions, To Strengthen the Reform of The Medicine-Health System in 2014 As Key Working Task. For example, in regards to basic medical insurance policy, Beijing is the first city that adopts the same policy to public hospital and private hospital[2]. Private hospital's function on promoting economic development and providing community health service has become a main focus. This depends on the country's economic development level as well as the community's high requirements on good quality medical service. American medical consumption accounted for 14% of the gross national product, but in China, the proportion is less than 4%. There is potential for development in the medical industries. In some European and American countries whose medical industries are relatively developed, they have formed many medical chain store groups where the profits generated...