The Sage Handbook of Public Relations (2nd edition)

RR 2011/214 The Sage Handbook of Public Relations (2nd edition) Edited by Robert L. Heath Sage Thousand Oaks, CA 2010 xvii + 773 pp. ISBN 978 1 4129 7780 7 (hard back); ISBN 978 1 4129 7781 4 (paper back) £90 $135 (hard back); $68.95 (paper back)

Keywords Guides and handbooks, Public relations

Review DOI 10.1108/09504121111145302

Written for corporate managers and consultants, students and professionals, Millennials and Baby Boomers, this handbook offers guidance and theories on combining both the right digital and traditional communication approaches, and the means needed for protecting a company or client from harmful attention. This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice. Heath, the editor, believes the public relations (PR) field struggles to give identity and substance to itself and strives to be innovative, thoughtful, relevant, and useful....