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In film and media criticism's long-standing and ongoing examination of racial ideology, Edward Said's Orientalism, published in 1978, is a frequently cited and foundational text. Critical theorist Robert J. C. Young credits it with founding the discipline of postcolonial studies because it redefined colonization as the enactment of not just military and economic power, but also of political and epistemic violence. It was also Said who first connected anticolonial political movements and ideological critiques with structuralist and poststructuralist theory. Whereas by the 1970s radical intellectuals had successfully challenged the "language politics of colonialism," Said extended their theoretical articulations into questions of discourse.1 Not surprisingly, film and media studies generally engage with the book as a theoretical buttress for poststructuralist analyses of Eurocentric representations of cultural or ethnic Others. However, many of them appropriate Said's work narrowly and incorrectly because they highlight Orientalism's poststructuralist articulations over its materialist and humanist character. This selective reading makes assumptions that blur Orientalism's Marxist affinities. Decades after first contributing mightily to the field's analysis of race, the book must be reconceived and repositioned in film-and perhaps media studies too-so that it may serve to renew the field's existing approaches to questions of race.
Orientalism attends most immediately to literature, where Said finds a perception of the Near East (or Middle East) as a roughly monolithic set of ethnicities and cultures standing in diametric opposition to those of Western Europe:
On the one hand there are Westerners, and on the other there are ArabOrientals; the former are (in no particular order) rational, peaceful, liberal, logical, capable of holding real values, without natural suspicion; the latter are none of these things.2
Said traces this paradigmatic view back to the classical period and argues that it is sustained by imaginative pressures, institutions, traditions, and cultural forces that are ideologically repeated and inherited. Orientalism was powerfully normalized through its incorporation into scientific disciplines, by way of scientists, geographers, and philosophers who were present on colonial expeditions. Thus, Said also connects Orientalism within the arts and sciences to Western domination of the Orient. His book links an intertextual examination of ideological discourses to their political-economic cause, European colonial and imperial power. Said singles out Britain, France, and the United States for their political economic influence...