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Scenarios: The Art of Strategic Conversation Kees van der Heijen John Wiley & Sons, New York
Author's Credentials: Before becoming a B-school professor, was in charge of Royal Dutch Shell's scenario planning
Thesis: Since things will be too unpredictable, you can't create a strategy today for tomorrow-you have to pay attention to the strategy process instead.
Scope: WWII to present
File Under: Serious strategy Reason to Buy/Read: It's a brilliant treatise on scenario thinking, plus a significant part of the book is dedicated to this reader's favorite dead horse-that top management should get its own strategic house in order before tackling the organization's planning problems. Van der Heijen also provides a skillful defense of the art of...