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Zippo Manufacturing Company maker of the iconic Zippo Windproof Lighter, has announced plans to expand its operations in India. The company has named Ogilvy as its agency of record in India for full-funnel marketing efforts in support of the brand's expansion plans.
The future roadmap includes expanding in-market staff and working closely with key retail partners in both the ecommerce and brick-and-mortar channels to double its business in India within the next year.
Following the 2020 opening of its first ever wholly owned subsidiary in India, Zippo Lighters India, the company is now working with a new distribution partner, Bhawar, to expand reach and improve efficiencies in the market.
Calling out business potential for India, Lucas Johnson, associate vice president Zippo Global...