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Show Sold Separately: Promos, Spoilers, and other Media Paratexts Jonathan Gray. New York: New York University Press, 2010.
JPC ?director @fancommunity: New promo materials for soon-to-be released [insert Film/TV series]: [include hyperlinks to] un/official trailers, fanvids, spoilers #paratexts. Since its inception in 2006, Twitter has emerged as both a substantial social networking tool and as an expansive micronews network, making it an apt vehicle for the circulation of promotional materials and for the expansion of online communities. The above tweet alludes to the constituting pieces that underpin the complex environments created by and for today's media texts, many of which escape easy categorization. In Show Sold Separately, Jonathan Gray explores the growing significance of paratexts (promos, previews, trailers, pre/sequels, spin-offs, adaptations, spoilers), those areas of the culture industries all-too-often regarded by film, television, and media scholars as mere "add-ons" or "ancillary products" that lie well outside the more established confines of the primary text....