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Simplified Strategic Planning: A NoNonsense Guide for Busy People Who Want Results Fast
Robert W. Bradford and J. Peter Duncan with Brian Tarcy Chandler House Press, Worcester, MA
www.chandlerhousepress.com Authors' Credentials: Vice President of the Center for Simplified Strategic Planning (CSSP); President of CSSP; author whose credits include The Complete Idiot's Guide to Business Management.
Thesis: Moving the strategic plan from the planning stage to action is what makes it work.
Scope: "Ancient times" (yes, they call it that) to present.
File Under: Crib sheet of all the stuff you're supposed to know.
Reason to Buy/Read: The book is geared to the less experienced executive (see the comment under price/value). It's a call to action for those who might be stumped by the planning process. "Every day in business the choice is yours: You can drift or you can set out to accomplish something great."
The language is open and accessible, and no reader should feel overwhelmed because the theory is kept to a minimum.
The...