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Sounds racy!
Sadly, Pepys this is not. Emma’s Diary is a commercial company that provides pregnancy advice (and advertising) to women through its website, app, and magazine. It also provides health advice which, until recently, was affiliated with the Royal College of General Practitioners.
Oh baby, what happened?
In August, the Information Commissioner’s Office fined Lifecycle Marketing (Mother and Baby) Ltd—the company also known as Emma’s Diary—£140 000 (€159 000; $183 000) for illegally collecting and selling personal information belonging to more than a million people to the Labour Party for use in its 2017 general election campaign.1
Did they get...