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Small Business Management: An Entrepreneurial Emphasis, 10th Edition (South-Western College Publishing: 1997) by Justin G. Longenecker, Carlos W. Moore, and J. William Petty
"Small Business Management is the senior text in the small business collegiate book market," says coauthor Justin Longenecker. Back in 1961, Longenecker and the late H.N. Broom, longtime chair of the management department, pioneered in this field with the book's first edition. Today, in its tenth edition, the 36-year-old publication continues to be "the most widely used" text in its market and still boasts all-Baylor authorship.
Says Longenecker, "Dr. Broom and I had the good fortune to launch the first edition when the competition was practically nil, which is no longer the...