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Keywords: Franchising, Strategic groups, Performance management
Combs, J.G., Ketchen, D.J. and Hoover, V.L., Journal of Business Venturing, (USA), Nov 2004, Vol. 19 No. 6, Start page: 877, No. of pages: 21
Examines the effects of franchising on performance from a strategic group's perspective. Explores the leading theoretical explanations for franchising as a basis for predicting the...