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KEYWORDS
Green marketing, Pearl river delta retail, Retail enterprises, Reverse logistics
ABSTRACT
In the background of green marketing, environmental protection is becoming a key issue in our society, and the reverse logistics management plays a significant role in creating green supply chain and environmental protection. Based on the status and characteristics of reverse logistics of the retail enterprises in Pearl River Delta, this paper emphatically analyses the existing problems of them, and give some suggestions to improve the management level.
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1 Introduction
1.1 Research background
A few years ago, the vice-president of Logistics Department in Sears Roebuck & Co said, "reverse logistics may be the last virgin-land for companies to decrease their manufacturing costs." When saying these words, he would never anticipate that this virgin-land has developed in such a rapid speed. As the earliest part carried out in green supply chain, reverse logistics management only had approximately a 10-year history in the Occident, with a small scale. However, after the promulgation of two environmental directions, WEEE (Waste Electric and Electronic Equipment) and ROHS (Restriction of Hazardous Substances), from European Union, almost all companies began to implement or to consider implementing a full-scale reverse logistics management. Many companies, including the Dupont Company, BMW AG and Walmart, all declared reverse logistic was an important part in their own green strategy and green supply chain. By the implement of reverse logistics management, a great number of companies not only decreased manufacturing costs and gained profits, but also took on the responsibility of environmental protection.
At present, reverse logistics management in China's retail enterprises still in its infancy, and its general condition is not optimistic. But the internal market conditions of China are learning from the domestic enterprises to decrease costs and seek chances for increasing profits as much as possible.
At the same time, environment protection has gradually become a central issue in China's society. Statutes in this field will be soon legislated, since reverse logistics management has a big significance in making green supply chain and environment protection. Under this background, many retail enterprises in the Pearl River delta have already realized that they must take a fast action in the construction of reverse logistics management system, make good...