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EXECUTIVE SUMMARY
Daring to dream and the motivation to fulfill the dream is not what everyone can do. The Indian business community was ruled by the British in the 18th century. To do business under the rule of the British was not easy. This is a story of a man who cared about his nation and the people. He wanted to move India out of the backwardness and industrialize it. Jamsetji Tata started his business from a textile industry at a very young age and later moved on to the iron and steel industry. He had a great business strategy with which he created a structure that is called the Tata Group. In this paper, we are looking at this interesting case from the Indian business community.
Keywords: Strategy, Structure, Tata group, Business history
INTRODUCTION
Ratan N. Tata, who is serving as the Chairman, Member of Group Corporate Centre and Member of Group Executive Board of Tata Group, will be retiring in December 2012. He has been Chairman of Tata Industries Ltd. since 1981. He is responsible for transforming Tata Motors Ltd. into a Group strategy think-tank and a promoter of new ventures in high technology business. Since he will be retiring after running the company successfully for 31 years, it will be not be an easy task to find a person who can replace the man of his stature. Tata Group is heading towards a big change and it will be interesting to see if they can maintain the legacy.
The legacy all began with a former Zoroasterian priest or Parsi who had a fantastic strategy: "We do not claim to be more unselfish, more generous or more philanthropic than other people." This is a quote that Jamsetji Tata once said and he built his business on this strategy. If a company only thinks about making money and never thinks about the employees and people who are affected by the business, it cannot be successful. Tata's group was grounded on an approach toward business that its motto was: the better a business serves the community the more successful it will become. This is the strategy of their success, which makes them the largest private group in India and they continue to grow.
TATA...