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Book Review Penney, Sophie W., Rose, Barbara R., Gittings, Glenn, and Associates. Student Affairs Fundraising: Raising Funds to Raise the Bar. Washington, DC: NASPA-Student Affairs Administrators in Higher Education, 2019. 135 pp. Paperback: $39.95. ISBN: 9781948213073
This book does an excellent job of explaining not only the principles of philanthropy and fundraising but also how to apply these in the real world in one's daily work as a student affairs professional. This is accomplished through analysis and explanation of the theory and practices of why certain activities are performed, coupled with professional testimony, and followed by exercises where the reader can reflect on the chapter and apply the teachings to their particular organization. The text uses many professional examples from various organizations to provide context and practicality, such as the testimonial from Cherry Callahan from the University of North Carolina-Greensboro in chapter 2. The learning exercises in each chapter provide unique opportunities to put the material in the context of the reader...