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ABSTRACT
Electronic retailing (also called e-tailing or Internet retailing) is a retail format in which the retailer and customer communicate with each other through an internet. After searching and evaluating a product, the customer can order merchandise directly through the website, interactive network or by telephone. The products are then delivered to the customer's specified address. The objectives of this study are to find out E-retailing acceptance amongst the internet users, and influencers who influence the online buying behaviour of the online buyers and to identify the reasons for not buying online by internet users. Security, delay in delivery of online bought product, restricts the buyer to buy online. Majority of the respondents were of the view that online price of the product are cheaper than retail store.
Keywords: Cost Reduction, Electronic Retailing, High Margin, High Value, Online buying.
INTRODUCTION
Electronic retailing (also called e-tailing or Internet retailing) is a retail format in which the retailer and customer communicate which each other through an interactive electronic network. After an electronic dialogue between the retailer and customer, the customer can order merchandise directly through the interactive network or by telephone. The merchandise is then delivered to the customer's address.
In India Non-Store retailing represented by direct selling and e-tailing is estimated at Rs 1,100 crores. Only 19 percent of all retailers have an e-retailing initiative. Started on venture capitalist (VC) or initial public offering (IPO) money, by 1999 there was hype around etailing. Consumers were thought to be ready to make a deliberate choice of buying from eretailers rather than retailers. They seemed to fulfill the consumer dream of no queues, no geographic barriers, low prices and unlimited selection - what retail had failed to deliver. But e-tailing ended up disappointing and found that traditional shopping was easier. Ernst & Young statistics for the 1999 Christmas season revealed that US online buyers spent only 26% of their holiday spending (averaging $1,080 per capita) online, while they devoted 67% of their total holiday expenditure to in-store purchases, the remaining 7% they spent on catalogue products. By the end of the 2000 holiday season more than 90% of e-tailers closed down in the period to January 2001. E-commerce witnessed the collapse of several online grocers, drug stores,...