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Abstract Based on the theory of competitive advantage and value chain, this paper establishes the indicator system, and develop the strategic framework using the fuzzy Delphi method. Then the triangular fuzzy number model is estabhshed using Fuzzy Analytic Hierarchy Process , and the key factors influencing biotechnology industry are extracted. The results show that in terms of weight, the key factors influencing the success of biotechnology industry are sequenced as follows : " open innovation capacity" , " quality and cost control ability" , " advanced customer-oriented product manufacturing capacity" , " technology R&D personnel's capacity" , " brand image building capacity" , " logistics and sales capacity" , " grasping the market demand trends" . The manufacturers and government decision-making body can use this as the basis, to promote the development of the biotechnology industry.
Key words Triangular fuzzy number, Biotechnology industry, Evaluation of success factors
(ProQuest: ... denotes formulae omitted.)
Biotechnology, also known as bio-engineering, established on the basis of the molecular biology, is the practical technology for creating new biological types or new biological function , and the product of combination of modern biological science and engineering technology. Specifically, bio-engineering technology includes transgenic plant and animal biotechnology, crop molecular breeding technology, nano-biotechnology , and biological treatment of important diseases. The term itself is largely believed to have been coined in 1919 by Hungarian engineer Karl Ereky. In the late 20th and early 21st century, biotechnology has expanded to include new and diverse sciences such as genomics , recombinant gene technologies, applied immunology, and development of pharmaceutical dierapies and diagnostic tests. At present , die world's biotechnology development has entered the initial stage of mass industrialization , and the booming bio-medicine , bio-agriculture , bio-energy , bio-manufacturing and other fields are making the biological industry become a new leading industry in die world economy in succession to die information industry. It can be predicted that the future biotechnology will lead die global economy, to create huge economic opportunities and benefits diat can not be imagined. The application of the global emerging biotechnology gradually combines agriculture with medicine, food, environmental protection and other industries , which opens up new application areas for agricultural activities and creates new industry. Biotechnology has exerted a...