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Abstract This paper first introduced current situations of agricultural enterprises using B2C e-commerce to sell agricultural products. Then, using SWOT method, it analyzed strengths, weaknesses, opportunities, and threats of Wuding strong chicken fanning enterprises implementing B2C e-commerce. Finally, it came up with recommendations for Wuding strong chicken farming enterprises implementing B2C e-commerce.
Key words Wuding strong chicken, B2C, E-commerce, SW OT
1Introduction
In recent years, the development of e-commerce in China is smooth all the time. According to the survey reports issued by ¡Research, the revenue of China's e-commerce was 894. 62 billion yuan in 2016 , 28. 5% higher than 2015 , accounting for 2/3 of total revenue of China's network economy; the number of nelizens in China reached 730 million, 95. 1% of them were mobile Internet nelizens; transaction of B2C e-commerce accounted for 55% , 32.4% higher than the previous year; the market scale of online travel, Internet ads, search engines, online videos, Internet finance, and online games accounted for more than 90% of the entire e-commerce transactions111. The report also stated that e-commerce is still the main force supporting the network economy. However, compared with other industries, the development of e-commerce in agricultural enterprises is not very satisfactory. According to the statistics of China Internet Network Information Center ( CNNIG), more and more agricultural enterprises start using the B2C e-commerce model to sell their agricultural products. In essence, these agricultural enterprises take this operation model as a network tool for disclosing enterprise information, displaying product quality, propagating products, maintaining enterprise image, and communicating with consumers on line. This greatly underestimates actual value of e-commerce and does not make full use of e-commerce to realize the purpose of selling agricultural products. Due to ptxir understanding or e-commerce mode, and limitation of management level, some agricultural e-commerce enterprises are confronted with problems of rotting of agricultural products and out of supply of agricultural products during the sale of agricultural products. Therefore, it is required to increase online sales of agricultural products through various efforts. In this era where e-commerce is everywhere, using e-commerce to serve the circulation of agricultural products has become an inevitable choice for the distribution enterprises of agricultural products ' .
Through searching related literature, field survey and consultalion,...