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1. Introduction
Integrating the flow of materials and information can greatly enhance logistics performance ([15] Closs and Savitskie, 2003; [59] Prajogo and Olhager, 2012); information technology (IT) is a key enabler of such flow ([14] Closs and Goldsby, 1997; [17] Daugherty et al. , 2002; [71] Stank et al. , 1996). Unfortunately, IT systems are often selected and implemented with forward distribution in mind and without as much regard for the reverse logistics (RL) channel ([74] Stock and Lambert, 2001). Even though RL processes comprise some of the same activities as forward logistics, such as transportation, inventory, and storage, forward and reverse product flows often entail different performance objectives. To achieve adequate levels of RL performance, these differences must be accommodated for within an organization's logistics information systems (IS).
Although scholars have addressed many aspects of logistics IT ([38] Hazen and Byrd, 2012; [61] Richey et al. , 2005), few studies have examined IT compatibility and implementation from an RL performance perspective ([17], [18] Daugherty et al. , 2002, 2005; [42] Iacovou et al. , 1995; [66] Russell and Hoag, 2004). Informed by task-technology fit theory ([31] Goodhue, 1995; [32] Goodhue and Thompson, 1995; [84] Zigurs and Buckland, 1998), this research effort investigates whether RL/IT fit can facilitate gains in RL performance.
Most organizations must deal with product returns for various reasons. For instance, customers change their minds, items are damaged or have quality problems, merchandise is unsold, or products are returned at the end of their usable life. RL is an essential supply chain capability in today's global marketplace and has been identified as a key process within supply chain management ([45] Lambert, 2008; [63] Rogers et al. , 2002; [83] Zhou et al. , 2011). A well-formalized set of RL processes can even be used as a tool to differentiate organizations from their competition ([30] Genchev et al. , 2011; [73] Stock, 2001). This differentiation strategy is purported to enable gains in market share and revenue, and potentially reduce transportation and inventory costs through effective RL practices ([17] Daugherty et al. , 2002). [64] Rogers and Tibben-Lembke (2001, p. 130) define RL as "the process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods,...