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ABSTRACT

India telecom sector has emerged as one of the fastest growing economies in the world today. One of the sectors that has shown the signs of profitability and contributed significantly to the country's economy is the telecom industry. In fact, the Indian telecom market has gained recognition as one of the most lucrative markets globally. The telecom industry has been divided into two major segments, that is, fixed and wireless cellular services. for this report In the backdrop of all these developments the present paper makes an attempt to: understand with the good opportunities in the telecom services, how to face the risk in the telecom services, the emerging trends that are being followed in present scenario in telecom services.

Keywords: Service Marketing, Opportunities, Risk, Emerging Trends.

INTRODUCTION

The telecom services have been recognized the world-over as an important tool for socio-economic development for a nation. It is one of the prime support services needed for rapid growth and modernization of various sectors of the economy. Indian telecommunication sector has undergone a major process of transformation through significant policy reforms, particularly beginning with the announcement of (National Telecom Policy) NTP 1994 and was subsequently re-emphasized and carried forward under (National Telecom Policy) NTP 1999. Driven by various policy initiatives, the Indian telecom sector witnessed a complete transformation in the last decade. It has achieved a phenomenal growth during the last few years and is poised to take a big leap in the future also.

STATUS OF INDIAN TELECOM SECTOR

The Indian Telecommunications network with 931.95 million connections (as on 28 February 2014) is the third largest in the world. This rapid growth is possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sectors. The rapid strides in the telecom sector have been facilitated by liberal policies of the Government that provides easy market access for telecom equipment and a fair regulatory framework for offering telecom services to the Indian consumers at affordable prices. Presently, all the telecom services have been opened for private participation. The Government has taken following main initiatives for the growth of the Telecom Sector:

OBJECTIVES OF THE STUDY

1. To understand the opportunities in telecom services.

2. To...

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