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TOURISM MARKETING by Manjula Chaudhary (2010). First Edition, Oxford University Press, pp xiv + 390, Price - Rs. 295/-
Tourism in itself is an interesting stream. Tourism Marketing has matured with the growth of tourism destinations across the globe. It is an off shoot of marketing and service marketing and has come up with its own set of definition, concepts and strategies to suit the sector. The focus of tourism marketing lies on the product having a legacy, an aura and an authenticity that satisfies the tourist needs. Exploration is the first nature of the humans and is responsible for their travel motivations and tourist behavior. However, tourism marketing is a complex and diverse arena. It is restrained due to the complexities involved. The book under review enlightens on the concepts of tourism marketing with clarity and simplicity. The book has been divided into Sixteen lucid chapters.
Chapter one discusses the basics of tourism marketing. It deals with the concept of tourism marketing, the factors shaping the Indian tourism sector. It defines tourism marketing and also explains nature, process, growth and tourism marketing orientation. Chapter two highlights the issues and challenges encountered by tourism marketers....