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Introduction
From a broader perspective, satisfaction and overall satisfaction are perceived as the two different constructs ([33] Jones and Suh, 2000). While satisfaction is constructed based on the evaluation of a specific experience ([6] Bitner and Hubert, 1994), overall satisfaction is considered to be a cumulative measure that weights up the whole experience that tourists have had while on a vacation in a destination ([58] Pizam et al. , 1978) based on a subjective post-consumption evaluative judgement. This discussion fuels a number of academics that defend a multiple attribute evaluation or a general measure of satisfaction ([66] Song et al. , 2011; [2] Alegre and Garau, 2010; [25] Gonzalez et al. , 2007; [38] Kozak and Rimmington, 2000; [74] Zabkar et al. , 2010).
The body of empirical studies based on the multiple attribute evaluation comprises an evaluation of satisfaction based on consumers' expectations ([69] Spreng and Olshavsky, 1993), while an overall appraisal tends to use mainly an emotive approach grounded by the desire congruency theory. As [69] Spreng and Olshavsky (1993, p. 172) suggest, "expectations are beliefs about the attributes or performance levels, while desires are beliefs about the product attributes or performance that will lead to higher-level values". Expectancy evaluates the impression that tourists have about a certain attribute ([72] Westbrook and Reilly, 1983; [53] Olson and Dover, 1979), whether desire congruency refers to the subjective assessment of how closely product matched tourists' desires ([64] Sirgy, 1984). Nevertheless, due to the lack of consensus among the most appropriate approach for satisfaction, customer satisfaction needs to be defined at least at these two levels ([14] Czepiel and Rosenberg, 1974; [6] Bitner and Hubert, 1994). For example, [54] Parasuraman et al. (1988) point out a positive correlation between satisfaction and overall satisfaction, despite the lack of consensus in the academic body about the most appropriate construct.
The status of tourist motivations as an antecedent of satisfaction has been already studied in the field of tourism research ([49] Oliver, 1980, [30] Ibrahim and Gill, 2005; Laguna and Palacios, 2009). Although with the exception of [12] Correia and Pimpão (2008), the current literature lacks introducing the measurement of satisfaction through the application of a scale of congruency comprising push and pull factors in order to assess the...