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Over forty years ago, The Silent Revolution thesis argued that when people grow up taking survival for granted it makes them more open to new ideas and more tolerant of outgroups (with insecurity having the reverse effect). Consequently, the unprecedentedly high level of existential security that emerged in developed democracies after World War II was giving rise to an intergenerational shift toward Postmaterialist values, bringing greater emphasis on freedom of expression, environmental protection, gender equality, and tolerance of gays, handicapped people, and foreigners. 1
Insecurity has the opposite effect. For most of its existence, humanity lived just above the starvation level, and under extreme scarcity, xenophobia becomes realistic: when a tribe’s territory produces just enough food to sustain it, and another tribe moves in, it can be a struggle in which one tribe or the other survives. Insecurity encourages an authoritarian xenophobic reaction in which people close ranks behind strong leaders, with strong in-group solidarity, rejection of outsiders, and rigid conformity to group norms. Conversely, the high levels of existential security that emerged after World War II gave more room for free choice and openness to outsiders.
During the postwar era, the people of developed countries experienced peace, unprecedented prosperity, and the emergence of advanced welfare states, making survival more secure than ever before. Postwar birth cohorts grew up taking survival for granted, bringing an intergenerational shift toward Postmaterialist values. 2 Survival is such a central goal that when it is threatened, it dominates people’s life strategy. Conversely, when it can be taken for granted, it opens the way for new norms concerning everything from economic behavior to sexual orientation and the spread of democratic institutions. Compared with previously prevailing values, which emphasized economic and physical security above all, Postmaterialists are less conformist, more open to new ideas, less authoritarian, and more tolerant of outgroups. But these values depend on high levels of economic and physical security. They did not emerge in low-income countries, and were most prevalent among the younger and more secure strata of high-income countries. Security shaped these values in two ways: (1) through an intergenerational shift toward Postmaterialism based on birth cohort effects: younger cohorts that had grown up under secure conditions, gradually replaced older ones who had been shaped...





