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TRUST AGENTS: USING THE WEB TO BUILD INFLUENCE, IMPROVE REPUTATION, AND EARN TRUST
BY CHRIS BROGAN AND JULIEN SMITH
The proliferation of information on the internet is staggering. Everyday, an overwhelming flow of new content appears online to the point that it has become an almost full-time job to stay current. Just 10 short years ago, many people counted on the magazines or newspapers delivered to their homes to aggregate all the news most relevant to their lives. Today, Google can barely keep up.
Much like the publications of the past, certain online sources have now become trusted. But unlike old times, you do not have to be "established" to earn that trust. Social media pioneers Chris Brogan and Julien Smith discuss this topic in their new book Trust Agents, which lays out a course to follow in order to develop your own credibility and...