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R. S. Moorthy, Richard T. DeGeorge, Thomas Donaldson, William J. Ellos, S. J., Robert C. Solomon, and Robert B. Textor. 1998. Uncompromising Integrity: Motorola's Global Challenge. Schaumburg, IL: Motorola University Press. 245 pp., $18
It was not just the novelty of a major corporation publishing a book on global business ethics that drew my interest to Uncompromising Integrity, but the long-standing ethical integrity of Motorola and its policies toward maintaining this value around the world in its business operations. In this book review, I will briefly summarize the major sections of the book and then discuss two significant contributions that this book makes to the corporate world of ethics training, the academic community, and ethics education.
SUMMARY OF THE BOOK
As outlined on page 6, the book is organized into five chapters. In chapter 1, the reader is introduced to Motorola and its tradition of ethical integrity. The quest for "not even an appearance of ethical misconduct" is stressed, and the firm's Total Customer Satisfaction policy-filled with universal ethical principles-is presented. Business students may be enlightened by this brief, six-page introduction to one of the most successful and ethical organizations.
Chapter 2 provides an anthropological approach to ethical decision making. Although I found this chapter the least interesting in the book, it may appeal to readers outside the area of business ethics. This chapter focuses on topics such as culture, values, and differences in cultures around the world.
In chapter 3, the philosophical foundation for ethical analysis is introduced. It is clear that the authors of the book were mindful of their primary target audience:...