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Rosen Seymour Shapss Martin & Company LLP (RSSM) is a New York City-based firm listed on Inside Public Accounting's Top 100 U.S. Accounting Firms, as well as Cram 's New York Business Top 25 CPA Firms. RSSM launched its redesigned website, www.rssmcpa.com, a few months ago, intending to attract new clients, employees, and the general public. The site provides a good example of a website as a marketing tool, demonstrates multiple technology formats, and provides some interesting and unique resources.
The site follows a consistent organization that is both uncluttered and professional, with attractive graphics. Banners on the home and main pages promote the firm's values of growth, vision, and solutions. The top menu bar link to the major areas of the website: "industries," "services," "profiles," "careers," "newsroom," and "resources," as well as "home," "about us," and "contact us." The menu bar is repeated at the bottom of the main and subsidiary pages.
The center of the homepage promotes the firm's ranking, provides a brief description of its mission, and presents recent news releases. The website creates a client or user focus by addressing users' needs for firm-related and general information....