Content area
Full Text
What Makes a Strategic Plan Strategic? by Aimee J. Hosemann, PhD, and Rob Zinkan, EdD RBH: Indianapolis, Indiana: 2021 88 Pages ISBN: 978-0-98269493-0
To quote Martha Rogers, an American nurse, researcher, theorist, and author: "When your headlights aren't on, the best rearview mirror available isn't likely to improve your driving."
Strategic planning is the cornerstone to institutional growth and stability. A good plan sets the course and trims the sails. It gets everyone moving in the same direction because there is a shared sense of vision, goals are agreed on, and achievement is constantly being measured. Leadership keeps the plan alive, thereby focusing institutional action on achieving the plan. As the authors demonstrate, there is method to the process and, when completed correctly and with purpose, the benefit is unimaginable. On the other hand, it is amazing to see the results...