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When Does Comparative Advertising Influence Brand Attitude? The Role of Delay and Market Position: ABSTRACT
When Does Comparative Advertising Influence Brand Attitude? The Role of Delay and Market Position: ABSTRACTChattopadhyay, Amitava.
Psychology & Marketing (1986-1998); New York Vol. 15, Iss. 5, (Aug 1998): 461.
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