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'Cancel culture' is a term on which the internet is widely divided into sections. Initially meant to call out the wrong doings of the people in powerful positions and hold them accountable for their actions, is now also seen as a tool for further exploitation of the marginalized people. It is essential to distinguish between the various terminologies around it in order to understand the various standpoints around it. This research project tries to highlight the same. Social exclusion from the online space can have a significant impact on the mental health of people. Even though this has been discussed, it is essential to see cancel culture in the light of its impact on different hierarchies of the society and the rising intolerance on the online space in the Indian context. Hence, the objectives of the study areUnderstanding the history of repression and social exclusion, which has now evolved into a new form known as cancel culture. Investigating the effects of cancel culture on the mental health of various groups. This study is a qualitative analysis of various accounts of cancel culture. The methodology consists of interviews of experts from the fields of psychology, political science and media and film studies. It also relies on the secondary data analysis of various journal articles, news articles and books. The theoretical framework of the study is Martha Nussbaum's theory of objectification and Noelle-Neumann's spiral of silence theory and the result is consistent with it. The conclusion summarizes the key findings and considers their broader implications. the study's rationale is to comprehend the complexities of cancel culture in the light of intolerance and study the mental health implications for various sections of society in India.
Keywords: cancel culture, boycott culture, digital activism, social media, history of repression
In this new world where we have shifted to the virtual space, we are seeing the new forms of activism online known as digital activism. The expectations around how digital activism takes place differs based on the social expectations and the consequences of it are determined. Political environment of the nation is a huge determinant of how freely issues and debates can be raised. The legal authorities can control to a large extent the content put in the digital space....