Content area
Full text
1 Pirates of the Caribbean: The Curse of the Black Pearl
Convincing 15- to 24-year-olds that a movie based on a kids' theme park was in any way cool was no mean feat. But with adspend just 18th in Nielsen Media Research's league of spend per feature (£1,633,967), Pirates became this year's second-biggest grossing flick. Advertising sought to make an original story with an unusual cast stand out after the summer's glut of big-money sequels. Fly-posters and six-sheets of the zany cast combined with TV spots showing a mix of fight sequences, special effects and amusing gems from the film.
Client: BVI
Agency: Vizeum
2 Hulk
Think Hulk, think big, green and uncontainable. To warn of the Marvel comic character's explosive rage, channels were chosen to show the Hulk bursting out of the boundaries of the medium. Towering seven foot above the height of a normal 96-sheet, the Hulk literally burst on to UK streets. Morphing technology showed Bruce Banner turn from man to beast at bus shelters, The Sun's website was turned from red to green and an interactive TV campaign encouraged viewers to press the green button to win premiere tickets. Nice campaign. Awful film.
Client: UIP
Agency: Mediaedge:cia
3 American Pie: The Wedding
The mega-popularity of the American Pie series inspired UIP to position the final chapter as a genuine wedding invitation. All were invited to an American Pie stag...