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Not all of these are new, but they've been trendy and will make you sound very knowledgeable the more you repeat them. They're also crucial in making people hate marketers. Special thanks to Rob Estreitinho (@robistyping,) senior strategist at VCCP Kin, London, and his Douchebag Strategist @douchebagstrat Twitter bot for inspiration.
Brandformance
This mashup of "brand" and "performance" marketing is big now, as opposed to when no one cared if brand advertising performed.
Storyliving
Storytelling is so 2017. Storyliving was big at Cannes this year. Now, a...