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Ford is understood to have handed Land Rover's pound 50m global account to Young & Rubicam. At the same time, it has restored Ogilvy & Mather as its lead agency in Europe.
WPP-owned O&M is understood to have picked up more than pound 100m of European business moved from sister network Y&R. Car marques moving include the Fiesta, Ka, Focus and the Galaxy, according to sources.
Former lead agency Y&R was shortlisted for the global Land Rover business with Grey Worldwide after an earlier pitch against HHCL & Partners, Wieden & Kennedy and J...