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Makeup gift sets are the unsung hero of gift giving when you have friends who love (or want to love) makeup. They work for all makeup styles - even the no makeup-makeup fans - and all skill levels. These curated collections of makeup products usually share a theme. Some themes you’ll commonly see include product type collections (like eyeshadow palettes), sets of makeup brushes, or full-face collections.
Got a friend who loves an ultra glam look? There are makeup brush sets and airbrush makeup kits for that. Shopping for a minimalist who only wears mascara? It might be time to check out the best makeup products on the market right now. Know someone who’s always on the go? Lighted makeup mirrors are an absolute must-have.
There are so many options, but the best way to choose one is by thinking of who you’re buying for. Before you shop, ask yourself how your friend normally wears their makeup. Bold lipstick wearers, for instance, would probably love a collection of lipsticks from their favorite brand. Meanwhile, your colleague with sky-high lashes may be looking for a new mascara to try. And if your friend is just dipping their toe in the makeup world, then full-face collections might be the answer, advises Gaby Trujillo, founder of Alamar Cosmetics.
“There are many kits on the market,” Trujillo says. “Some websites even offer pre-packed kits with a curated selection of products, which are great for beginners who might be overwhelmed by having to shop and fill their kits slowly.”
You also might think of how the person you’re shopping for applies their makeup. Some are suited for travel and others are best for at-home use. “I’m looking for something that’s packaged in black, or packaging that can be wiped down, since I’m constantly on the go,” says Stephanie Flor, a makeup artist based in New York City. “That wouldn’t be the priority for a regular consumer who might want something to be pretty and glittery since they’ll be putting it on their vanity table.”
No matter who you’re buying for, makeup kits provide an effortless avenue for discovering new...