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Winterberry's Bruce Biegel provides marketers with guidance for the year
Marketers are always looking for a silver lining, but what they get from Bruce A. Biegel, senior managing director of the Winterberry Group and a Petsky Prunier advisor, is the truth - in the form of his forecast for the year in marketing.
That's why he's invited back each year to keynote the first meeting of the Direct Marketing Club of New York (DMCNY), an organization that also happens to house board members for many influential associations, including DMA.
On Jan. 14, Biegel presented his "Annual Outlook: What to Expectin Direct & Digital Marketing in 2016" to DMCNY members assembled in Manhattan's Yale Club, and Target Marketing got a chance to interview him around the event.
Here's what Biegel has to say about the upcoming year in marketing:
Q. TM: What's new for marketers in 2016, in terms of skills they need to master, technology headed their way and...