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Despite the economic downturn, the role of the sales force in the marketing mix continues strong, with the number of in-house
and contract detail persons reaching record levels. The demand for contract sales representation continues to expand, with traditional arrangements for utilizing contract sales forces evolving into new forms.
The listings that follow, drawn from the 2001 Pharmaceutical Marketers Directory, provide information for leading suppliers of sales force services, with contacts, capabilities, and descriptions of services provided.
The Caswood Group, Inc.
811 Ayrault Road
Suite # 2
Fairport, NY 14450
716 425-0332
800 390-5660
Fax 716 223-2601
Internet
www.frontiernet. net/~caswood/group.htm e-mail r-aswood@frontiernet. net
* Isabel Casamayor, President
Developed some of the industry's most innovative, cost-effective solutions. Pioneered the "InHouse Flex Force," which offers companies the advantages of an in-house force, with the administrative ease and cost savings of a contract flex force. Full range of services includes contract sales, with full-or flex-time sales force options; "In-House Flex Force" - the most economical choice; Rent-A-Rep, for filling temporary vacancies; call reporting; sample accountability; recruiting and telemarketing.
Headcount
A Healthworld Company
100 Avenue of the Americas
New York, NY 10013
888HEADCOUNT
Fax 212 966-2873
* Mark Abbonizio, President
212 625-4220
* Derdre Eliopoulos, Executive V.P.
212 625-4236
Provides specialized full- and flex-time selling programs using experienced representatives. Staffed with seasoned employees, not independent contractors. Training, recruiting, sales decision support, sample accountability, and field administration deployed with every program. Proven program performance measurement tools utilized.
Howe Marketing Group, Inc.
2725 Fairfield Road
2nd Floor
Kalamazoo, MI 49002
616 343-8000
800 968-4693
Fax 800 968-1615
e-mail [email protected]
* Debi Howe, President [email protected]
* Todd Fouts, Sales Manager [email protected]
A full-service telecommunications firm. Services include product detailing to healthcare professionals, managed care pull-through, field sales support, sample/literature fulfillment, vacant territory coverage, "no-see" physician support, professional meeting recruitment, market surveys, database management, diagnostic products promotion, durable medical equipment promotion, lead generation, inbound 800# programs, remote monitoring capabilities, and consulting for in-house telemarketing departments.
Innovex
10 Waterview Boulevard
Parsippany, NJ 07054
973 257-4500
888-INNOVEX
Fax 973 257-4561
Internet www.innovex.com
* Barry Zimmerman, Senior V.P., Business Development
* Claudia Barbiero, Corporate Marketing & Communications
Innovex offers an integration of services across the commercial phases of the product life...