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Looking to boost awareness and passenger miles at a time that its funding is under pressure, Amtrak is launching its most comprehensive co-marketing venture: a $4 million Great Getaway Fares promotion with Broderbund's Carmen Sandiego, backed by spot TV and print ads.
The promo via E. James White, Herndon, Va., offers families special fares good for travel from March 1 to May 21 and includes a mail-in offer for a...