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Publix Super Markets opened on Oct. 4 a freestanding GreenWise Market in Tallahassee, Florida, that reflects the ongoing evolution of the specialty/natural foods banner.
The store has dropped “Publix” from its name and downsized from previous freestanding GreenWise Market incarnations, but it maintains its focus on organic and natural offerings, as well as prepared foods. At 29,000 square feet, it’s about 25 percent smaller than the original freestanding Publix GreenWise Market that first debuted in 2007 in Balm Beach Gardens, Florida.
After opening three of the original-format Publix GreenWise Markets, Lakeland, Florida-based Publix switched in 2010 to opening stores under a “hybrid” format that incorporated elements from the GreenWise Market test stores into traditional Publix supermarkets. The retailer also continues to use the GreenWise name on organic, natural and better-for-you private label products in its traditional supermarkets.
Now that it has updated the revamped GreenWise Market concept, the company said it is planning to open three more stores under the banner in 2019, in Lakeland and Boca Raton, Florida, and Mount Pleasant, South Carolina, and it has...