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When pulling together a marketing plan, you want to make sure you do it right. A poorly constructed and executed plan can mean wasted marketing dollars as well as expending serious amounts of time and effort rectifying gaps that were not factored in initially.
When working out how to successfully execute a campaign, it pays off to do a sanity check and remove all redundant and inefficient details and steps.
Here are a few things to avoid:
Winging it
Believing that an initiative...