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[Image omitted] - (http://www.fiercehealthcare.com/story/6-top-2014-healthcare-marketing-trends/2014-04-24) Younger consumers and digital technology will drive six healthcare marketing (http://www.fiercehealthcare.com/topics/marketing) trends in 2014, according to a new whitepaper released by New York-based agency Smith & Jones.
As healthcare becomes more personalized and patient-centered , the whitepaper argues, so too will marketing strategies. The younger generation drives many of these trends, such as an emphasis on:
New media: Younger patients are far more receptive to online platforms for healthcare information, illustrating the need for marketing strategies that integrate offline, online and mobile messaging.
Brand: Younger patients prefer established healthcare brands, so marketers must...