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Q. Given the clutter in the men's category in the marketplace, with popular titles like Dennis Publishing's 'Maxim' and Emap's `FHM,' is it tougher to get `GQ's upscale lifestyle message out there? A. I think the positioning of GQ is well understood and very secure. People get it. This is not some Beavis-and-Butthead book. Q. 'GQ' is down 9.5 percent through August to 819 pages, reports the 'Mediaweek' Monitor- A. [Interrupts] I got here just...