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Whatever your experience with digital marketing, here's some advice for keeping your business progressing into the new year.
FOR many businesses, digital marketing and maintaining social media accounts can become a task that is put off until later. As it's time to start thinking about resolutions for 2015, take a look at these nine: three for digital newbies, three for intermediate users and three for super advanced marketers.
Three Pieces Of Advice For Newbies
Build A User Story Of Your Average Gardener. Who is the average end consumer of your product? Man or woman? Suburban or urban? Twenty to 30 years old or 40 to 50 years old? DIYer or do it for me? Whatever profile you come up with, ask yourself if you are creating products for this customer and if your marketing is getting the attention of this customer.
Educate Instead Of Sell. It makes me sad when I visit a Twitter account and it reads like a Sunday store circular. Stop telling me about prices. Start telling me about how to use your products and how your products could change my environment and mood.
One of my favorite marketers in our industry is Altum's...