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Founded in 1902 by two British entrepreneurs AN Turner and AC Wright, Shalimar Paints, with a legacy of 112 years, is India's oldest paints and manufacturing company. For over 112 years, Shalimar Paints has manufactured quality paints and delivered quality finishes. During its journey, the company went through a lot of changes and witnessed a range of product portfolio that strengthened its reach in the Indian market. Today it is present in the market with paints, industrial coatings, aviation coatings, marine paints and coatings for metal decoration, and food can lacquers.
ENDEAVORING TO TRANSFORM
Though it has been a traditional paints company, it is now evolving to become more relevant to the consumers of today as it has a brand legacy that dates more than a century year and it is using that to leverage brand as well as tell the story-one that is of transformation. It began to don a new image through brand transformation. But doing just a decorative work on the logo and releasing ad campaign with mere new ideas was not sufficient. It tried to introduce a new culture and rest faith in the 'Science and Arts of Paints'. Its objective with this is to become one of the leading paint manufacturing companies in the country, a leader in product innovation and customer satisfaction. The things it is doing differently to bring about this brand resurgence is through identity change with new logo and packaging, be customer-centric through dedicated projects in sales...