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NEW ORLEANS - The recent marriage of Valspar and Ace Hardware Corp. was by far the most colorful product story at Ace's Spring Convention and Exhibits held here.
Not only were dealers eager to see Ace's paint department vision of the future, they were hungry for details on the incentives in place to retrofit their stores.
One retailer suggested that the Valspar topic boosted attendance at the show. Others on the floor ran the gamut from dealers who embrace the change enthusiastically, to those who want to stay with their existing brands, notably Benjamin Moore.
Valspar and Ace employees were busy answering questions, showing colors and generally promoting the new program, which is expected to deploy in October. The vision includes a pair of endcaps and 8-ft. color displays featuring Clark & Kensington on one side and Valspar...