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Revenue is up for Twin Cities radio stations so far this year, according to a report by Los Angeles-based Miller Kaplan Arase & Co.
On-air advertising from local clients grew 12 percent in the first quarter compared with the same period a year ago, the report said. At the same time, ad revenue from national advertisers dropped 4.5 percent.
Overall, total on-air advertising, known as spot revenue in the industry, is up 8 percent in this market.
The figures were compiled by information submitted monthly to Miller Kaplan Arase & Co. by radio stations in the Twin Cities. The numbers are estimates because St. Paul-based Hubbard Broadcasting Inc., which operates three local radio stations, withdrew from the report in March 2002.
"An increase in local spot revenue is certainly consistent with what we've been seeing," said Laurin Leih, executive vice president and media director at Kerker in Edina, explaining that availability of radio spots recently has...