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At last, someone has taken One Man and His Dog to the extreme. I loved that programme. It should have won the Turner Prize or something. The 7m people who watched Samsung's Extreme Sheep LED Art clip on YouTube will agree with me making this campaign of the month. Why? Because it has everything in it: sheep, Welsh people, Pong, 1980s bleeps and beats, a Morricone-like soundtrack, puns (Baa-Vinci), bad typography, a nicotine-stained knuckle, fireworks - what more do you need?
The mix of fake and real sparked off a long discussion thread on the creatives email at Dare. The day this hit the web I was sitting next to Ed Robinson judging in New York. I read out all the comments to him. Not often do you get a live commentary on your work like this. His handlebar porn-tache twitched a bit, but he needn't have worried: all of the comments were thumbs up. The Viral Factory is just amazing at consistently creating these hits, with a healthy mix of rock 'n' roll and understanding people online.
Coca-Cola's Happiness Factory site doesn't tell me why it's there and what it wants me to do. Is it promoting a single release, a new TV ad or what? I can play a game and download stuff, but the site lacks focus. Although it looks...