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ADC Broadcast is the new name for the portion of telecommunications giant ADC that focuses on the broadcast industry. Behind that name are acquired companies and product lines whose history and identity could be forever lost in the midst of a $2 billion corporation.
With the growing popularity of ADC RF products and the acquisition of Continental's TV transmitter line, it's possible that ITS, the RF flag bearer for the corporation, could lose its unique identity and personality.
ITS's history is steeped in translators and boosters, medium and low power transmitters, MMDS, and exciters. It came alive in 1982 in the arms of entrepreneurs who felt they also had a role to play in the industry. But engulfed by ADC in 1996, would ITS grow in revenue and lose its passion?
Absolutely not possible, according to Rich Schwartz.
Schwartz, the marketing manager of ADC's Broadcast Systems Division, is emphatic when he says, "We haven't turned our back on our translator history. If anything, we're putting a lot of time and effort into staying on the leading edge of translator and booster design and manufacturing."
To get TV signals to the suburbs and beyond while squaring off against DTV, Schwartz says some operators are looking at on-channel boosters. However, they don't come without their own baggage.
"While on-channel boosters have been very difficult to implement in analog UHF-to the point that they haven't really been viewed as viable-the error correction techniques of digital systems do show...