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Adelphia Communications Corp. late last week started re-branding the Cleveland-area cable systems it acquired from Cablevision Systems Corp. The deal closed late Wednesday.
The $1.35-billion transaction gives Adelphia a bigger foothold in middle America, and allows Cablevision to focus more closely on its metropolitan New York cluster.
Because the deal was announced last December, Adelphia's marketing team has been preparing to make itself known to Cleveland-area subscribers for some time. But it was still waiting for the deal to close early last week before it could gain access to the customer list in order to launch a direct-mail campaign, Great Lakes region vice president of marketing and sales John Cimperman said.
Under the headline "HighTech In Your Hometown," welcome kits are on their way...