Content area
Full Text
Ever since the introduction of its first Creative Suite in 2003, Adobe has pursued a canny strategy: Integrate its less-popular products with its two top apps - Photoshop and After Effects. By developing, marketing, updating, and pricing its design and video editing products as one, even recently introduced apps could benefit from the reflected attention. It looks as if that approach finally paid off.
Adobe Creative Suite 3 (CS3) Production Premium software, released late last month, offers one of the best examples of suite success. Despite the name change, CS3 is the successor to Adobe Production Studio. It combines and better integrates the old favorites - After Effects, Photoshop (which now comes in a video-savvy Extended version), Premiere Pro, Encore, and Illustrator - with new apps - Flash Professional, Soundbooth, OnLocation...