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Las Vegas Valley residents are so used to ads of all kinds that mobile billboards may blend in with the scenery after a while. But the signs on wheels turned many heads in the still-quaint town of Boulder City where the advertising method is untested.
Two mobile billboards made their way around commercial and residential streets in late May and June as part of Cox Communications' campaign introducing digital phone service to the city of about 16,000 people. Beginning right after Manorial Day and running up until June 18, the rolling ads were just about everywhere. Boulder City residents couldn't go to a ball game or the credit union without seeing the billboards, said Jill Lagen, executive director of the Boulder City Chamber of Commerce.
"This...